Introducing: La Vie en Green

Like dear ole Kermit the frog once wisely said, it is indeed: "not easy being green". However, it does seem that our 7.29211538×10-5 radians per second rotating world has finally started to slowly realise that in order to keep spinning around, we actually do need to have something left to spin (and shockingly enough, loading the atmosphere with carbon dioxide, overusing natural resources and deforestation are not part of the guideline).

So, what is it that will help us guarantee that we as well as our future generation will continue to enjoy the ride? Clearly enough, development altogether cannot be stopped, as it will both prevent economic growth and lead to reduction in the quality of life, however, it can be altered. Sustainable development undeniably constitutes a part of the solution, as it is all about finding the balance between economic development, the environment as well as the social aspects involved. Unfortunately, it is time to finally realise that unlike the never-ending soap operas, nature's resources are finite. The constant damage to local ecosystems and the biosphere as a whole due to human activity is inevitably leading to environmental degradation...

On the bright side, various companies have started to act appropriately and so are now turning pro-green and underlining the importance of the environment in their campaigns. In these, both sustainable development and ethical consumption are being promoted. Accordingly, the emphasis on preservation by the expansion of environmentally friendly products is constantly growing. This is evident as industries ranging from automotive to fashion are continuously adapting their products to act in accord with the environment rather than against it, all with the goal of reducing the probability of the dangers of environmental degradation.

Hence, this blog aims to explore, present and help to raise the awareness of the current issues revolving around the importance of the preservation of our dearest planet earth. 

Yes, ladies and gents, La Vie en Green does not have to be just a grassy dream!