Ladies and gentleman, roll out the Green Carpet, it seems that the fashion industry is raring to create a new and a timeless trend. Haute Couture in all of its big sun-glassy glory started to develop a new wave of fashion followers: the Ecoture. Perhaps last season was all about mixing brights and stripes, the conscious Eco-fashion invasion is all about mixing ethics with aesthetics. In recent years the fashion industry has become very conscious of climatic change and the issues of environmental degradation, everything from Green spreads in magazines to clothing made from recycled materials are offered to consumers. This going-green trend puts environment in the spotlight and hence is all about "identifying and promoting innovative techniques and technologies that restore the balance between human and natural systems" as announced by Earth Pledge, a nonprofit organization promoting sustainable development which originated as a United Nations committee in 1992. Earth Pledge is steadily working with the fashion industry with the goal of raising awareness and ultimately initiating change.
Leslie Hoffman, Earth Pledge's Executive Director said: "We like consumers to learn about these issues but the real focus of our work is working with industries. We're doing the carbon footprint analysis on textiles in China, working with suppliers to source sustainable materials and really teach them about the issues and where they can reduce."
Perhaps many can claim that eco-fashion is far from perfection and won't save the planet tomorrow, nonetheless its impact over the popular culture cannot be denied: Ecoture is a starting point which can largely help by educating customers about the importance of ethical consumption. The fashion industry's immense impact can open the eyes of its consumers not only to pretty polka dotted patterns but to the benefits of sustainable development.
For more information about Earth Pledge and its future initiatives click on the following link:
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